Client
Services
Tags
Kåska Drinks
Ecommerce Strategy
Brand Adaptation Strategy
User Experience Design
Information Architecture
Mobile & Desktop Website Layouts
Shopify Liquid Development
Shopify Platform Onboarding
- Shopify
- React
- GatsbyJS
- Google Tag Manager
- Liquid
- Mailchimp
- Open Graph
- Finnish Alcohol Act
- EU Alcohol Regulation Compliance
- GDPR
- Age-Restricted Content
- CSS
- Brand Launch
- Product Launch
- Google Analytics
- HotJar
- Javascript
Pushing The Limits Of Shopify: How Alpha Alias Built A Cross-Platform Digital Ecosystem For The Brand Launch Of Kåska Drinks
About Kåska Drinks
Kåska Drinks is a low-alcohol drinks company from Finland.
"For ages, people have gathered together around drinks to share stories, to celebrate important moments, and to enjoy the company of others. But today, as we focus more and more on our wellbeing, our relationships with alcohol have started to shift too. drinking less, experiencing more."
"A PASSION FOR GREATNESS"
-Kåska Drinks Co-Founder, Fred Karlsson
The Request
Kåska Drinks requested an expertly designed, mobile-first, Shopify ecommerce solution that followed strict legal guidelines that regulate who can view and purchase alcohol online.
Days From Launch
With Kåska's brand launch just days away, our first task was the creation of a countdown landing page, followed by a one-page website targeting press, investors, businesses and consumers.
Alpha Alias and our design team partner worked day and night to deliver a useful UX diagram, website wireframes, and finally, website layouts.
Sam Roon built the React page personally to protect the aggressive deadline, and hosted it on Alpha Alias servers.
The landing page was deployed on time, on budget and worked flawlessly for a significant amount of traffic in the coming days.
GatsbyJS and a whole lot of coffee.
The Clock Is Ticking
We took a straightforward approach to the countdown page design, using Kåska's brand font, GintoNord Bold, and other existing brand elements.
We hard-coded a connection to Mailchimp and built a form that validates age dynamically to ensure regulation compliance.
GatsbyJS, a React framework, facilitated the super-efficient build.
One page* to rule them all
Expanding GatsbyJS
With the countdown page live, we immediately switched to the creation of Kåska Drinks' one-page site.
Our MVP one-pager design prioritised the mission of Kåska Drinks and their debut product, enabling Kåska to conduct early-stage business.
*The one-page website actually included two pages in total: a splash (front) page to comply with EU and Finnish alcohol regulatory requirements for the sale and marketing of alcohol, and the main page of the website.
Shopify Design
User Interface Design (UI Design)
"F**K YESSSSSSS THIS LOOKS EPIC!!!"
-Kåska Drinks Co-Founder, Eetu Topo's reaction to the first design of the new Kåska Drinks Shopify website.
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Understanding Needs
Alpha Alias excels at discerning and transforming articulated and implicit requirements into impactful deliverables.
Kåska's needs encompassed visuals, structure, and subtle cognitive triggers, along with an engaging content-based funnel.
Delivering Hopes
Kåska's initial requirements specified an "expertly designed" and "mobile-first" website.
Kåska's Shopify homepage v1 translated brand guidelines into a mobile-focused UI layout, emphasising the emotional resonance of their mission.
Kåska regarded the initial homepage layout as "epic".
Unconventional Shopify Solutions
Design Details
The impactful visual identity of Kåska Drinks' brand provided an opportunity for Alpha Alias UX & UI expertise to excel.
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Innovative Shopify Page Hero
The meticulous placement of bold text on an image and innovative integration of breadcrumbs enabled a uniquely customized internal page hero, overcoming Shopify's limitations and yielding an unparalleled website layout.
Ready to UNLOCK YOUR
DIGITAL POTENTIAL?
As your dedicated digital consultant, I'm here to guide you to success.
Schedule a free consultation now and uncover the path to
growth, efficiency, and innovation.
Ready to UNLOCK YOUR DIGITAL POTENTIAL?
As your dedicated digital consultant, I'm here to guide you to success.
Schedule a free consultation now and uncover the path to growth, efficiency, and innovation.
Shopify Development
Shopify Liquid Framework Development
Navigating Shopify's technical constraints demanded innovative problem-solving to successfully integrate a rich and dynamic user experience.
What Is Shopify Liquid Development?
Liquid is a dynamic open-source template language created by Shopify.
Liquid serves as the foundation for Shopify themes, enabling the seamless infusion of dynamic content across storefronts.
Shopify Liquid Development is the process of working with the Liquid framework directly to configure and code Shopify's proprietary platform template.
Creative Shopify Solutions
Despite its strengths, Shopify's technology has limitations when it comes to accommodating custom content and the flexibility of a website's layout.
Leveraging Shopify's content meta controls, we established a direct link to specific fields, enabling Kåska to seamlessly add and modify content within the admin panel without relying on third-party applications.
To enhance Kåska Drinks' uniqueness as a Shopify ecommerce venture, we introduced an additional blog to cater to their Cocktails feature, thus enriching the overall user experience.
Results Matter
For The Win
Alpha Alias extended the capabilities of Shopify's ecommerce platform, delivering a measurable and exemplary website on time and within budget.
1000+
MAILING LIST REGISTRATIONS
IN THE FIRST TWO WEEKS
2.82
PAGES-PER-SESSION IN THE FIRST MONTH
€1.7m+
COMPANY VALUATION SINCE LAUNCH
A Highly-Engaging, Conversion-Optimised, Shopify Ecommerce Website.
Quantifiable Success
Alpha Alias orchestrated a comprehensive strategy, design, development, and deployment of a cross-platform digital ecosystem, bolstering Kåska Drinks' brand introduction and product debut.
Stretching the boundaries of Shopify, we curated distinctive visual and contextual content, seamlessly managed via Shopify's native admin interface.
Initial data from the early months validated the success of our UX strategy in capturing attention and boosting conversion rates.
However, there's only one metric that truly matters to us: customer satisfaction.
Customer Satisfaction
"Sam Roon at Alpha Alias instantly got the hang of the vision we had for our web solution and what we set out to achieve.
He took the project from a rough draft to exactly what we were looking for design-wise in basically no time.
With a deep tech understanding & on-point proactiveness from AA's side, we developed a beautiful, fully customised & cross-device Shopify website unlike anything out there.
A PASSION FOR GREATNESS AND CARING IS WHAT WE APPRECIATE AT ALPHA ALIAS."
-Kåska Drinks Co-Founder, Fred Karlsson
Elevating Kåska Drinks' Ecommerce Venture
During a pivotal moment – Kåska Drinks' brand introduction and product debut – Alpha Alias offered comprehensive assistance, showcasing our knack for maximizing digital success.
As strategic advisors, we guided Kåska Drinks toward smart tech choices, ensuring they got the most from their investments.
As a versatile service provider, we offered an array of services, from planning digital strategies to crafting user-friendly website designs and dynamic merchandising, all the way to technical development using React, GatsbyJS, and Shopify Liquid.
In our consulting role, we carefully set up, tested, and honed crucial analytics tools like Google Tag Manager, Google Analytics, and HotJar.
Our proactive, solutions-focused approach empowered Kåska Drinks to concentrate on their business launch while we handled the groundwork.
Kåska Drinks embodies the ideal client for Alpha Alias: having a clear vision, realistic understanding of effort, and confidence in our expertise.
Frequently Asked Questions
-
How can Alpha Alias ensure my project stays on schedule, just like with Kåska Drinks' launch?
Staying on schedule is pivotal in our approach.
Drawing from our experience with the Kåska Drinks project, we follow a well-honed project management process. We set clear milestones and deadlines, and our founder, Sam Roon, is personally involved, much like he was in building the React page for Kåska Drinks.
This hands-on commitment ensures we meet aggressive deadlines while maintaining quality and functionality.
We believe in transparency, and if challenges arise, we proactively address them to keep your project on track.
-
What if I have specific legal requirements for my industry, similar to alcohol regulations for Kåska Drinks?
Navigating complex legal requirements is something we excel at.
Just as we ensured Kåska Drinks' compliance with stringent alcohol regulations, we'll work closely with you to understand and adhere to the specific legal guidelines in your industry.
Our experience has equipped us to create digital solutions that not only meet legal requirements but also elevate your brand within those constraints.
You can count on us to navigate the regulatory landscape effectively.
-
Can Alpha Alias handle both design and development for my project, like with Kåska Drinks' website?
Absolutely, we offer comprehensive solutions.
As showcased in the Kåska Drinks case study, we have a dedicated design team that collaborates closely with our development experts.
This seamless integration between design and development ensures a cohesive and high-quality outcome for your project.
Whether it's creating UX diagrams, website wireframes, or website layouts, we have the expertise to cover every aspect of your digital project, making it a truly end-to-end experience.
-
How does Alpha Alias overcome technical limitations, as mentioned in the case study regarding Shopify's constraints?
Innovation is at the core of our approach.
Just as we addressed technical challenges in the Kåska Drinks project, we thrive on creative problem-solving. We'll leverage our technical expertise to find innovative solutions that overcome any limitations.
Whether it involves using advanced technologies, custom coding, or creative workarounds, we'll ensure your project achieves its objectives without being hindered by technical constraints.
Our commitment is to deliver a solution that meets your needs and exceeds your expectations.
-
Can Alpha Alias provide measurable results for my project, like the impressive metrics achieved by Kåska Drinks?
Our approach is results-driven, and we aim to deliver quantifiable success for your project.
Much like the impressive metrics we achieved for Kåska Drinks, such as mailing list registrations and pages-per-session metrics, we will establish clear key performance indicators (KPIs) tailored to your project's objectives.
Throughout the project, we'll track and analyze data to ensure we're meeting these KPIs.
Whether it's boosting customer engagement, increasing conversion rates, or enhancing user satisfaction, our focus is on delivering tangible and measurable results that matter to you.
Ready to UNLOCK YOUR
DIGITAL POTENTIAL?
As your dedicated digital consultant, I'm here to guide you to success.
Schedule a free consultation now and uncover the path to
growth, efficiency, and innovation.
Ready to UNLOCK YOUR DIGITAL POTENTIAL?
As your dedicated digital consultant, I'm here to guide you to success.
Schedule a free consultation now and uncover the path to growth, efficiency, and innovation.
Alpha Alias Digital Oy
Helsinki, Finland
Business ID: 3091196-4
VAT ID: FI30911964
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